Who Inspire Us
Harel is founder, Chairman and CEO of MaMaMedia.
Idit Harel has been developing and introducing new-media technologies
to kids since the early 80's - the earliest days of the personal
computer. One of the first graduates of Harvard's Education Technology
Program and the MIT Media Lab, Harel founded MaMaMedia in 1995,
in NYC, to develop a business for creating playful web-based products
and services that help kids and families use the Internet constructively
and creatively for learning and play.
the past seven years, critically acclaimed MaMaMedia.com had tens
of millions of visitors, grown to a community of almost five million
registered kids members, and received numerous awards, including
the coveted Computerworld Award for Technology Innovation (in 1999
& 2002), and Yahoo! Internet Life's "Best of the Net" Award for
Kids two years in a row (1999 & 2000).
in the past 7 years, Idit Harel has 1) built a powerful team, 2)
established a leading children's new-media company with one of the
top children's sites, 3) developed a large library of software engines,
and customizable online content, projects, activities, and interactive
characters; as well as 4) formed business partnerships with AOL
Time Warner's America Online and RoadRunner; Microsoft's WebTV &
MSN-TV, Intel, Scholastic, General Mills, Nintendo, Disney, General
Mills, Minute-Maid's Hi-C, and many others.
2000-2002 Harel responded fast and effectively to drastic market
changes, downsized the company and restructured the entire business,
and was able to refinance it, turn it around, and saved it. In 2002,
MaMaMedia supports itself with advertising and sponsorships from
kids companies such as Nintendo, Kraft, Disney, Warner Brothers,
and Kellogg. The company established the "MaMaMedia Professional
Services Group" - a consulting group with kids/technology expertise.
The team consults and does web development (work-for-hire) in the
areas of education, kids' marketing, TV programming, On-air/Online
integration, tech-toys, educational publishing, and Internet media
technology programming. September 2002 was the first profitable
month for MaMaMedia Inc.
is a published author of books and articles, and is often an invited
speaker to business and academic communities. Born and raised in
Israel, she holds a Ph.D. from MIT, two graduate degrees from Harvard
University, and a BA from Tel-Aviv University. She is a mother of
three (ages 22, 19, and 10), and a tireless contributor to business
innovation and media technology conferences and initiatives dedicated
to the integration of media technology to reform education, such
as FOCAS, the Aspen Institute's Forum on Communications and Society,
and the Academy of the Computerworld Honors Program. Harel also
serves on the advisory boards of ATLAS, the University of Colorado's
Alliance for Technology Learning and Society; Dialogue on Diversity
for Women in Business; advised the Sesame Workshop's Research and
Development team; Nation1, an Internet-based global youth network;
and CAMP, a Kyoto-based technology and learning research foundation.
1992, Harel's book "Children Designers" received the American Educational
Research Association (AERA) Outstanding Book Award. In June 2002,
MaMaMedia received two awards: Peace Project awarded first place
in Computerworld's Media & Entertainment category "for innovative
use of Internet technology to benefit society;" Harel received an
Honor from the Network of Educators in Science and Technology and
MIT "for devotion, innovation, and imagination in science and technology
on behalf of children and youth around the world."