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Women
Who Inspire Us
Internet
Elizabeth
Kalodner
Elizabeth Kalodner is the chief executive officer of SocialNet.com.
As CEO of SocialNet.com, Liz Kalodner has built the site's member
base from 60,000 to almost 1.5 million members through aggressive
product and marketing strategies, most notably, the "Win a Date
with Our CEO and make her mother happy" campaign. The promotion,
launched in September 2000, received so much media attention that
its coverage was expanded through December.
The
SocialNet product has been developed to be particularly comfortable
for women online, and has added a number of member features (including
voice profiles and chat capabilities) during Kalodner's tenure.
Prior
to joining SocialNet.com, Kalodner was senior vice president and
general manager for Walt Disney Records, the children's audio label
of the Walt Disney Company. Under her leadership, the division introduced
over 75 new products and achieved an unprecedented top 25 titles
on Billboard's Kids chart.
In
her 10 years at Disney, Kalodner also served as vice president of
new business development for Disney Consumer Products as well as
vice president of marketing for Disney Licensing where she oversaw
merchandise programs including "Beauty and the Beast" and "Aladdin."
Prior
to Disney, Kalodner spent several years in marketing at Kenner Toys.
Kalodner holds a B.A. from Harvard University and an M.B.A. from
Columbia University.
Also:
Read the transcript of the GirlGeeks
chat with Elizabeth Kalodner.
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